Michelle Obama’s ‘Let’s Move!’ Initiative An Epic Failure

Michelle Obama’s ‘Let’s Move!’ Initiative An Epic Failure


(Cheryl Carpenter Klimek, bizpacreview.com)

As if the unpopularity of Michelle Obama’s healthy school lunch program weren’t enough, it turns out kids were equally unimpressed with the “Let’s Move!” exercise program.

Results of a 2012 survey released Wednesday by the Centers for Disease Control and Prevention show only 1 in 4 U.S. kids aged 12-15 meet the initiative’s one-hour-a-day activity requirements.

The “Let’s Move!” campaign, launched in 2010, adopted the 2008 Physical Activity Guidelines for Americans, which made the recommendation that children participate in “daily moderate-to-vigorous physical activity for at least 60 minutes.”

CDC researchers would not admit the results were dismal.

“There’s always room for improvement,” the lead author of the study, CDC’s Tala Fakhouri told The Associated Press, adding that the national results provide important information to initiatives designed to increase physical fitness.

About 800 kids self-reported their physical activity outside of school-based physical education or gym classes and received physical examinations. Other key findings of the study reported:

Basketball was the most common activity reported among active boys, followed by running, football, bike riding, and walking.

Running was the most common activity among active girls, followed by walking, basketball, dancing, and bike riding.

The percentage of male youth who were physically active for at least 60 minutes daily decreased as weight status increased.

As part of the overall initiative, the first lady also urged schools to put in place revised federal school lunch guidelines last year, prompting a barrage of bad press. Students in Kentucky complained the food tasted like vomit and an Indiana school district reported a $300,000 loss in revenue when students stopped buying the lunches.

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