(by Hadas Gold, POLITICO) -- The White House is exasperated with the major broadcast networks – ABC, CBS and NBC -- for skipping out on President Barack Obama’s Thursday primetime address on his executive actions on immigration.
“In 2006, Bush gave a 17 minute speech that was televised by all three networks that was about deploying 6000 national guard troops to the border. Obama is making a 10 minute speech that will have a vastly greater impact on the issue. And none of the networks are doing it. We can’t believe they were aggrieved that we announced this on Facebook,” a senior administration official told POLITICO.
When the president wants to make a primetime address, White House officials will reach out to the big networks like ABC, NBC, and CBS, to gauge whether they would consider running the speech live before putting in a formal request for airtime.
But on Wednesday morning, with plans underway for a Thursday night address on Obama’s plans to issue executive actions on some of the most sweeping immigration reform in decades, those feelers came back with a negative report. None of the major networks wanted to take time away from their primetime programming for Obama’s 8p.m. speech. So the administration did not send out a formal request to the networks and took to Facebook to publicize the speech with a special video message from Obama along with a link to the livestream.