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AWESOME: Lego Profits $1 Billion after creation of blocks designed just for girls...

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(AP)- COPENHAGEN, Denmark — Lego's sales soared 25 percent last year thanks in part to its new series of building blocks designed for girls.

The privately owned company said Thursday that on revenue of 23.4 billion kroner ($4.2 billion) its net profits grew 38 percent, to 5.6 billion kroner ($1 billion).

The company, based in western Denmark, said the Lego Star Wars and Lego Ninjago series remained among the more popular, but it was a novel rollout for girls, Lego Friends, that sold better than expected — to the extent that production units were unable to keep pace with demand. Continue reading via The New York Daily News...

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