Andrew gathered the editorial team in the center of our former office, a giant warehouse space with a row of desks above overlooking a recreation area below. We were just a few days from the re-launch of the website.
Most of the editorial staff, scattered around the country, had flown to LA for a week of intense training in the new technology that would power the website. While we learned, we still had to work, putting up posts and videos.
To the muffled sound of typing, Andrew began his pep talk.
The re-launch was the culmination of months of intense work, hundreds of design meetings and long conference calls, he said. The new website meant a new mission. We would no longer solely be a set of blogs. We were going to focus our energy on driving narratives and leading the news cycle, constantly.
But the news we covered would not be the same news everyone else was watching, he said. Andrew grew more animated as he described what he meant. He emphasized, for example, how radical fringes of the left were providing some of the most important content to the mainstream media, and how mainstream political and entertainment figures were driving that process by encouraging the radicals. Continue reading via Breitbart...