Trump cable news boom... Ad revenue +40%...
It’s official — President Trump is good for business: the cable news business.
Despite the love-hate relationship between Trump and the three big news networks, the media giants collectively boosted their ad revenue by 40 percent last year, according to industry data released Tuesday.
That’s a stunning $394 million in additional ad revenue, ad measurement firm Standard Media Index (SMI) reported.
The contentious campaign for the White House and President Trump’s surprise election victory helped keep viewers on the edge of their seats for much of the year — and advertisers chased those eyeballs, to the benefit of CNN, Fox News and MSNBC.
The three cable news networks saw the average numbers of viewers tuning in all day grow to 4.91 million, according to SMI.