POLL: 7% of adults believe chocolate milk comes from brown cows (No Joke)


A real survey conducted by the Innovation Center for U.S. Dairy finds a startling amount of U.S. adults believe chocolate milk comes brown brown cows.

The poll of 1,000 adults aged 18 and older taken in April finds 7% of respondents “still think that chocolate milk only comes from brown cows,” Food & Wine reports.

Perhaps more jolting: 48% of respondents “said that they aren’t sure where chocolate milk comes from.”

Mlive provides more less surprising stats from the poll:

  • 9 in 10 people say they consume dairy at least once per week. 
  • 42 percent of all milk consumption comes during the most important meal of the day — breakfast. 
  • 95 percent have at least one variation of cheese in their refrigerators right now. 
  • 63 percent of those surveyed say they would rather chill at home with some milk and cookies on a Friday night.