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Nivea Apologizes for ‘White is Purity’ Ad Deemed Racist Search

Nivea Apologizes for ‘White is Purity’ Ad Deemed Racist Search

By Jessica Chasmar | The Washington Times --

German skincare brand Nivea is apologizing for an advertisement declaring “white is purity” after social media users complained it was racist.

“We are deeply sorry to anyone who may take offense to this specific post,” a spokesperson for Nivea’s parent company Beiersdorf told the BBC in a statement. “After realizing that the post is misleading, it was immediately withdrawn.”

The ad appeared on Nivea’s Middle East Facebook page Friday promoting the company’s “Invisible” deodorant. The caption, “Keep it clean, keep it bright. Don’t let anything ruin it,” accompanied an image of a woman that read, “white is purity.”

Read the full story at The Washington Times

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