Hasbro CEO: ‘We Eliminated Gender’ for Our Toys
Unlike Mattel and Lego, Hasbro hadn’t caved to modern sensibilities by separating its business units by gender. But suddenly, the third biggest toy and board game company, whose brands include Star Wars, My Little Pony and G.I. Joe, considers gender a very dirty word.
Last January, Hasbro reported its revenue by type of brand rather than by “Boys/Girls/Games/Preschool” categories.
And now CEO Brian Goldner boldly claims that gender doesn’t even exist.
“We look at our brands more inclusively than ever. In fact, we eliminated the old delineation of gender,” Goldner tells The Hollywood Reporter in a new interview.