Growing List of Advertisers Caves to Liberal Pressure, Pull Ads From Hannity’s Show
First it was Bill O’Reilly, now it’s Sean Hannity. According to Philly.com, advertisers are being pressured into dropping their support of Hannity’s show on Fox News.
The pressure stems from Hannity’s refusal to drop the story surrounding Seth Rich, the murdered DNC staffer who conspiracy theorists surmise may have had ties to WikiLeaks.
While Fox News officially retracted a story claiming that a private investigator had found links between Rich and WikiLeaks, Hannity has continued to discuss it, which has led to pressure on advertisers from liberal groups.
Well, pressure works both ways. From Fortune, here’s a list of the advertisers that have pulled out — and in most cases, a boycott may be called for.
Cars.com was the first advertiser to pull out. In a statement, the company said,”Cars.com’s media buy strategies are designed to reach as many consumers as possible across a wide spectrum of media channels. The fact that we advertise on a particular program doesn’t mean that we agree or disagree, or support or oppose, the content. We don’t have the ability to influence content at the time we make our advertising purchase. In this case, we’ve been watching closely and have recently made the decision to pull our advertising from Hannity.”
Video doorbell company Ring also said it had “asked our media buying partners to not place Ring ads on The Sean Hannity Show.”
USAA, the insurance and financial services company that specializes in veteran services, seems like an odd choice to pull out from Hannity. However, the company did say that, “Advertising on opinion shows is not in accordance with our policy and we’ve since corrected it” as its reason for stopping its ads, so the situation might be slightly different.
Mattress company Casper also said in a statement that, “We have reviewed our programmatic television media strategy with our agency partners and reassigned this allocation.”
Crowne Plaza Hotels, meanwhile, said that it had ended its relationship with an ad buy agency that placed its ads on Hannity’s show.
Another mattress maker, Leesa Sleep, also ended its relationship with the show.
Fitness company Peloton also made an announcement via Twitter saying it was pulling out of Hannity’s show, but that announcement has since been deleted.
If these companies want to give in to liberal pressure, let’s see how they deal with conservative pressure.