Dove soap forced to apologize after latest ad celebrating “diversity” is attacked as racist
It is not very difficult to glean the message behind Dove’s recent advertisement campaign. The only challenge is why they believed it would receive a reaction other than what it did.
In an effort to sell its body wash, Dove – a part of the British-based corporation Unilever – ran an image on Facebook that has almost been unanimously condemned as racist. In the first image, a black woman removes her t-shirt to reveal a fair-skinned white woman, who then removes her t-shirt to reveal an Asian or Hispanic woman.
The original ad has been deleted but there’s no shortage of people willing to express their outrage.
As can be seen, the ad repeats the unfortunate insult that black skin is equal to dirty skin.
And, as many have pointed out, it’s not the first time Dove has made that equation.
Others argue that Dove has a history of disparaging black skin that goes even to its packaging:
Not only is this not the first time Dove or other companies has drawn a parallel between “black” and “dirty”, it’s also not the only time this linkage has been found in Western culture.
Twitter reminds us of this.