ABC Ratings Took Major Dive When Megyn Kelly Appeared on Good Morning America

Rachel Stockman | Mediaite --

We all know by now that Megyn Kelly opted to sign a comprehensive deal with NBC. It is also clear that competitor ABC News had been one of the top suitors. She even turned down a handsome $100 million package from Fox News to go to the peacock network for far less money. But, could Kelly’s recent appearance on Good Morning America have stopped that network from competing harder for the Fox News host? Mediaite has learned that the minute-by-minute ratings for GMA took a major (and surprising) dive during her segment on November 15 to promote her new book, Settle For More.

According to sources with access to those all important and specific network ratings, Kelly appeared for approximately 10 minutes at around 7:31 a.m, during that time, the ratings continued to plummet in particular compared to other days. Network execs across the board apparently expected that the Fox News host’s interview would boost the bottom of the 7 o’clock hour especially since she was discussing controversial allegations against her former boss, Roger Ailes. But– that didn’t happen. 

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