Is this Trump's super-secret Election Day weapon?
For months, the Trump campaign has been criticized for not investing in staff and a robust data campaign to boost turnout across the country and in key swing states, but Trump may have an ace up his sleeve in the turnout battle.
That ace is the uCampaign app used to beat expectations earlier this year by both the Ted Cruz presidential campaign and the “Leave” movement on the landmark “Brexit” vote in the United Kingdom, where the voters narrowly ordered the U.K. to leave the European Union back in June.
Direct engagement with voters has become an increasingly critical aspect of campaigning in the digital age. After George W. Bush lost the popular vote in 2000, his campaign put a much higher priority on boosting personal contact to drive up turnout in 2004. Both of Barack Obama’s winning presidential campaigns are noted for their tech-savvy approach to voters, while Mitt Romney’s highly touted ORCAtechnology crashed and burned.
It was in the wake of ORCA’s failure that uCampaign was envisioned. Creator Thomas Peters told WND and Radio America the concept is really quite simple.
“You can download our apps off of iTunes or the Google Play Store onto your smartphone. Pretty quickly, it’ll show you a variety of actions you can take to impact the bottom line,” Peters explained. “It could be donating or sharing a social media message or sending a message only you could send to a friend or family member that we think you should reach out to.”
But how does it work on a national campaign?
“What this allows us to do is send tens, if not hundreds, of thousands of pinpointed messages to people in swing states who are making up their minds about who to support for president,” Peters said.