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Facbook's Liberal 'Feel Good' Policy Regarding Advertisements Gets Them In Hot Water With Feminists And Plus-Size Women

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Zoe Kleinman | BBC

Facebook has apologised after refusing to run an advert featuring plus-sized model Tess Holliday wearing a bikini.

The social network told the BBC it had made a mistake and has now approved the image.

Australian feminist group Cherchez La Femme had expressed fury after Facebook rejected their advert for an event designed to promote body positivity.

Originally the social network told them the advert "depicts a body... in an undesirable manner".

While the event page was not taken down, the advert to promote it was not approved.

"Ads like these are not allowed since they make viewers feel bad about themselves," read the original response from Facebook's Ads Team, which the organisers shared as screenshots on their page.

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