Don't Think Trump Can Get Mexico To Pay For The Wall? Well, He Got The Media To Pay For His Campaign
The Independent Journal reports that while the former reality television star spent $1,883,839 to pay for the ad to run in Iowa and New Hampshire, he received back approximately $2.5 million in free coverage from the news media. That translates into $1.32 in earned media (i.e. free) for every $1 his campaign spent.
Politico counted 40 times the 30 second spot being played in its entirety on the major cable news outlets, including Fox News, CNN and MSNBC, between Monday (when it was released) and Tuesday morning. Additionally, large portions of it were played at least 20 times during the same time frame. Network news programs on channels such as NBC and CBS also aired parts of the ad.
“Trump’s paid media launch is a twofer: His ads keep his campaign momentum going, and the coverage that they generate make it harder for others in the race to get coverage during this critical time,” said Evan Tracey, senior vice president at National Media Inc., a GOP TV-ad-buying firm.
The billionaire candidate, who is self-funding his campaign, claims to be $35 million under budget, thanks in large part to not feeling the need to purchase television ads up to this point.