‘Black Olives Matter’ billboard sparks outrage — and pizza sales
An Italian restaurant in New Mexico has come under fire for a punny billboard playing off the Black Lives Matter slogan amid nationwide outcry over the recent fatal shootings of black men by police officers.
Paisano’s in Albuquerque posted “Black Olives Matter, Try Our Tapenade” on a marquee last week advertising one of its specials and reportedly posted a picture of the sign on social media.
“We put up what we thought was a cute play on words, which we do commonly here at the restaurant,” Rick Camuglia, the owner, told NBC affiliate KOB. “We were trying to promote our pan-seared Ahi tuna with a black olive tapenade relish. And so we put ‘black olives matter, try our tapenade.'”
People on the restaurant’s Facebook page called it “offensive,” “tacky and hideous” and “in very bad taste.”
The restaurant has since taken down the sign and removed the photo of it from social media. Some Facebook users claim their comments have been taken down, too.