Sex in a box in front of a studio audience having failed to save American marriages, the TV industry now will attempt to rescue the institution by trying a two-week spouse switch for wedded couples. FYI has greenlighted The Seven Year Switch, an eight-episode series in which married couples “bravely” put their marriage on the line by shacking up with a “new partner” for a couple weeks. Production is underway for the series to premiere this summer.
It’s named after The Seven Year Itch, the 1955 Broadway play-turned-Billy Wilder movie starring Marilyn Monroe and Tom Ewell. Hopefully that will be lost on most viewers of this series because if they saw it, they’re too old to be FYI’s target audience — or any network’s for that matter.
In today’s announcement, FYI instead focused on the fact that someone at some point decided seven years marks the point in many marriages at which couples become “restless and dissatisfied” and might wonder why they’d signed up with this guy instead of the doctor their mothers wanted them to marry. In the series, four couples “at a crossroads in their relationship” — FYI did not say if they’ve all been married seven years — get the chance to shack up with a stranger for two weeks in an “experimental marriage.”
They will eat, live and, yes, “sleep” with these total strangers, the network said.