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ABC Family Announces Name Change Because Current Name Is Too “Wholesome”…

ABC Family Announces Name Change Because Current Name Is Too “Wholesome”…

Via Daily Caller:

ABC Family announced plans to change its name this January because it want more adults watching its TV shows — not little kids or families. The station’s new name will be Freeform.

Executives at ABC Family announced Tuesday in a press release they plan to appeal to an age group they call “Becomers,” people between 14 and 34. Previously, the channel was known for more traditional kid shows, but starting in January 2016, the channel will officially move away from exclusively entertaining this demographic.

“For us, this doesn’t feel like a radical departure, this is an evolution,” ABC Family president Tom Ascheim told Entertainment Weekly. “For the last 10-to-12 years, we’ve been targeting young people, Millennnials, and then something happened. Millennials started getting older. The oldest ones are nearly 40. So do we follow Millennials or stay with the ‘life stage’ that got us here?”

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